27 Oct Development Diary 5: Business of Creation
Here is our latest Development Diary that focuses some of the business elements of the Hellblade Project. This video covers some of the same ideas presented in our EGX and DICE 2014 talks, as well as in our Independent AAA blog post.
In the video we talk about Ninja Theory being “independent”, and we mean this in the traditional sense of the word. Ninja Theory is a studio that is not controlled by another company. And in the case of Hellblade we are creating and publishing the game ourselves. Why don’t we call ourselves “indie”? There is a particular ethos, culture and energy that surrounds the word “indie” that we admire, but we don’t think we’ve earned that tag yet. After all, we are working on several other projects with big publishers.