Hellblade Final Dev Diary – The Launch

22 Nov Hellblade Final Dev Diary – The Launch


It is 3 months since the launch of Hellblade: Senua’s Sacrifice and today we are happy to be sharing the final development diary in our 30 video series. In the diary we discuss how the Independent AAA model has turned from experiment into proven model, detailing key numbers from Hellblade’s launch:

  • Over 75k pre-orders across PC and PS4 before launch.
  • 250K units sold in the first week at $29.99.
  • Over $13m in revenue generated in 3 months.
  • 500k units sold in 3 months, which puts the project beyond breakeven and into profit. Our prediction was to be at this point in 6 months from release.
  • Development took 3 years and with an average team size of 20.
  • Game sold as digital-only.


Some words from Tameem Antoniades, Co-founder and Chief Creative Ninja, on the success of Hellblade:

“The escalating stakes in the AAA retail publishing model has killed off countless independent studios like us, many smaller publishers, and is now straining even the largest of publishers.  This isn’t survival of the fittest but a routing of the creative base upon which this industry was built.

The future isn’t written and we don’t believe that the writing is on the wall.  AAA will always exist but we need strong alternatives as well.

Three years ago we announced our intention to find a way to do our best work outside of the AAA retail model and have openly documented the journey in our thirty development diaries.

The final step is to share our commercial model and digital sales data for the benefit of other developers.  The more data we have for alternative business models, the more developers can take informed commercial and creative risks.  For the benefit of our beloved medium, we’d like to encourage other developers to share their own data as well wherever possible.

Thank you to everyone who has supported us and made Hellblade: Senua’s Sacrifice a commercial and creative success.”


Hellblade: Senua’s Sacrifice is available now for $29.99/€29.99/£24.99:
PlayStation EU / US   l   Steam   l   GOG

Thank you for your incredible support throughout this journey with us!

  • Vince R
    Posted at 15:40h, 22 November Reply

    This is the update I’ve been waiting for! I had read the reviews but was really only hoping to find whether or not Hellblade was a success. Congrats Ninja Theory! You’ve created an amazing experience AND proved you could make a “AA game” work. Hopefully the awards (and nominations) help others find this game. (I already voted, best of luck!) I’m already looking forward to your next project!

  • Bernardo S
    Posted at 16:37h, 22 November Reply

    Congratulations and i look forward to your next work.

  • nariko75
    Posted at 10:12h, 24 November Reply

    Heavenly Sword 2 plsssssssssssssssssssssssssssssssssssssssssssssss

  • nariko75
    Posted at 10:12h, 24 November Reply

    Heavenly Sword 2 plsssssssssssssssssssssssssssssssssssssssssssssss

  • fhjull
    Posted at 17:15h, 24 November Reply

    Hellblade Original Game Soundtrack pls.

  • MoNaYLeviathan
    Posted at 02:35h, 30 November Reply

    Congratulations! I watched this game’s development for years and pre-ordered it as well, and as I’ve said before it is by far the best game I’ve ever played or even seen or heard of. I have actually wondered this entire time whether Hellblade Senua’s Sacrifice was a financial success or not, and I’m so happy to hear that it was. I knew it had to be, but I still wanted to be sure, and now I am thanks to this final Dev Diary. It is truly remarkable, truly epic and truly inspiring. I can’t wait to see the future of Senua, and what other adventures she may have. And I must say, Ninja Theory looks like a really fun place to work at. So good job Ninja Theory team, I will always be a huge fan.

  • Maxut
    Posted at 01:50h, 01 December Reply

    nice game I am learning English from this game. It’s like I read a wonderful book made by the talented writer. thank you guys for one of the best game I ever played.

  • Die Spiele des Jahres 2017 - Top 5 sind nicht genug - Cerealkillerz
    Posted at 13:52h, 04 December Reply

    […] lernen für die gesamte Spielindustrie. Nach gerade einmal drei Monaten haben die Entwickler über 13 Millionen Dollar an Einnahmen generieren können mit einer Entwicklungszeit von 3 Jahren und einem 20 Personen Team. […]

  • Тимур
    Posted at 01:57h, 17 December Reply

    Я очень благодарен вам за ваш труд! Игра просто захватила меня и не хочет отпускать:)И вообще это не просто игра- это нечто иное,нечто личное для каждого из нас. Ощущаются ваши усилия,эмоции,душа в каждом кусочке этого произведения. Ещё раз большое вам спасибо!

  • Gabriel
    Posted at 19:20h, 27 December Reply

    This is all absolutely phenomenal!

  • NB
    Posted at 00:25h, 02 January Reply

    Congratulations !

    Please, Hellblade OST !

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