World Mental Health Day Donation Totals Over £60,000

27 Oct World Mental Health Day Donation Totals Over £60,000

We are proud to announce that by donating all of the Ninja Theory proceeds from the sale of Hellblade: Senua’s Sacrifice on World Mental Health Day (October 10th) to charity, we have raised £60,798.80 (approx $80,000/€69,000) for mental health charity Rethink Mental Illness.

Speaking of the donation, Tameem Antoniades (Ninja Theory co-founder and Chief Creative Ninja) said ‘We’re proud of our fans for showing their kindness towards others who, like our hero Senua, need our help and support to continue the good fight. Our donation to Rethink Mental Illness will impact many people’s lives in a meaningful way and help shed light on their darkness. Our small gesture has made a big difference. Thank you.’

Rethink Mental Illness exists to support and campaign for those severely affected by mental illness. They help millions of people affected by mental illness by challenging attitudes and changing lives. Jemima Woolgar (Rethink Mental Illness Events & Community Fundraising Manager) said ‘Your generous donation will make a big difference to the work that we do here at Rethink Mental Illness. The donation is the equivalent of employing two of our full-time colleagues to answer calls to our advice and information line, helping people newly diagnosed with mental illness get more information and support – which is fantastic.’

For more information on Rethink Mental Illness visit:

Hellblade: Senua’s Sacrifice is out now for PlayStation 4 and PC. The recently released ‘Accolades Trailer’, created with fan-made screenshots and quotes from some of the touching messages received by Ninja Theory from players, can be seen here:

  • Rodri. A
    Posted at 08:38h, 01 November Reply

    Best game ever, and congrats to the developers and the people involved in this donation, thats a lot of help 🙂 Keep doing what u do <3

  • Ale
    Posted at 06:49h, 12 November Reply

    I wished I had know about this and bought the game that day. Thanks a lot for such a kind gesture and for creating such a wonderful game. Senua´s pain is one a lot of us carry.

  • Benjamin
    Posted at 07:53h, 15 November Reply

    Love your work! Sooooo good! Keep it up

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